VOYPIC 30th Anniversary
30th Anniversary branding for VOYPIC (Voice of Young People in Care) in collaboration with Sarah from Your Word Counts. For this campaign, we were given creative freedom. Sarah and I decided to tell the story of the past 30 years of VOYPIC through the people of VOYPIC. Through one-to-one interviews, we gathered quotes from the young people, workers and volunteers. We used these quotes to include in social media posts and to use as a background pattern to add to the visual identity. The campaign's branding captures the individuality of each care experienced person, worker and volunteer involved with VOYPIC, and celebrates the past 30 years of listening, learning and creating change.