Mental Health Project
A 2nd-year uni project where the brief asked me to choose a mental health topic to create a campaign for an audience of 18-24-year-olds. My campaign focuses on the harmful thoughts that come with anxiety disorders. As a young person who struggles with anxiety, I decided to make myself the face of the campaign; not only to make it feel more real but to step out of my comfort zone to create something that brings awareness to the cause. I took the creative direction of the photo shoot which resulted in a powerful image that was used throughout the campaign.