Change My Mind
For my first major project, I decided to enter a D&AD Penguin competition. The brief asked me to reimagine Penguin's current merchandise identity for Gen Z which enhances the reading experience. I came up with the "Change My Mind Collection" which allows readers to share their opinions on their favourite books to the world on sustainable products. I took a hand-lettering approach and hand-crafted each design to give it a more personable and unique experience, something which Gen Z craves.